Message Development
Clear Communication.
Bogged down with jargon? Cut to the chase and learn how to communicate clearly! Developing clear, concise and compelling messaging is at the heart of any communications strategy.
I've work with public sector organisations, businesses and charities to help them improve their messages. I've also trained in-house communications teams to help them develop engaging messaging.
Prepare your spokespeople
"I've done hundreds of interviews and used the skills Sarah taught me every time. If you are looking for media training, book now, invest in yourself and learn from an expert." Jeff Smith, Entrepreneur and Mount Everest Adventurer.
"It was an excellent training session and very professionally done. It gave me a real insight into the things that really matter in an interview and how to avoid common pitfalls and improve technique."
"Really appreciated the insight into what journalists want and how you should deal with them – good context."
Delegates from Cancer Research UK.
"Sarah was good at putting interviewees through the interview process. Her experience in journalism meant it felt like a very realistic
interview with probing and well researched questions."
Media Relations Manager, DVLA.
"The interviews were very realistic - Sarah had clearly done her homework.The 3 core messages exercise was very powerful."
Communications Manager, CLA.
"I feel more confident in handling difficult questions now"
"It was a great help being filmed and then to have positive feedback"
Delegates from Disability Wales.
"It was really helpful to understand the media and the need for key messages".
"I definitely think it helped me have more confidence to face the cameras. I thought it was a well paced session delivered in an informal but informative way".
Delegates from Ty Hafan, children's charity.
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